consumer brand preference

Businesswire: Samsung and Apple surge ahead in consumer brand preference

Samsung-Electronics

Consumers have given a huge vote of confidence in both Samsung and Apple according to the latest consumer brand preference rankings just released by Strategy Analytics’ ConsumerMetrix service. Over the past six months Samsung has improved its score by 4.4 points, extending its leadership over Sony to 17 points. Apple’s rating increased by 2.3 points […]

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