[NEWS] Samsung aims to retake smartphone lead over Apple in 2012
Samsung reportedly aims to nearly double its total smartphone shipments in 2012, after the company lagged behind Apple in the fourth quarter of the year. JK Shin, president and head of Samsung’s mobile division, announced the goal ahead of Mobile World Congress.
The executive suggests the company has set 380 million units as a target for all handsets, including smartphones and cheaper devices. Sales are said to have reached surpassed 327 million units in 2011, which is 14 percent below the 2012 goal.
Although Samsung is believed to have beat Apple for total smartphone shipments for the whole year of 2011, the iPhone reportedly took the lead for the fourth quarter with an estimated 37 million units.
Samsung is expected to unveil its latest contender in the smartphone arena this week at Mobile World Congress.