First ‘Samsung Mobile Store’ opens in Paris
Samsung announces the opening of its first store brand: a unique place for Samsung experience with expertise. Dedicated to mobility, Samsung Mobile Store has conceived and designed as a showcase of the latest technological innovations. Hands-on experience, advice and customized solutions: this new space is open to all, individuals and professionals.
An invitation to explore and experience the Samsung Mobile Store will open its doors on Saturday, December 1st 2012, 5 Boulevard Malesherbes in Paris. On 170m2, this first store highlights the brand’s mobile solutions including smartphones, tablets, digital cameras, notebooks and accessories.
More than just a store, this unique place, run by a team of eight sales experts, offers the ultimate experience and comprehensive vision of mobility by Samsung. Its design provides an immersive experience for everyone: parents, children, tech-savvy, seniors and professionals. Each, according to his passions and his environment, can find the solution to their needs.
Samsung Mobile Store, technological and immersive, invites to discovery by offering various exhibition spaces. Particular attention was given to the furniture playing with materials such as wood, glass and staron. Tinged with a friendly size, the Samsung Mobile Store is a real place for experiences.
A Place of Experience
Handling and intuitive discovery
All products displayed inside the Samsung mobile store are to be experienced by visitors through innovative presentation concepts. “We believe it is essential to appreciate the size, weight, screen quality, speed and design to choose an object that accompanies us every day”
An Interconnected world
Share your memorable photos on your TV, music on smartphone or a videoconferencing call through a tablet? Samsung offers the convergence of content on different screens with its AllShare technology. Samsung Mobile Store demonstrates this in a dedicated space.
Cover Art turns your Smartphone into a work of art. Because this place is unique, each visitor will discover exclusive creations of original shells for smartphones made by contemporary artists such as Stoul, So-Me, Chanoir or Speedy Graphito. Each month, the store will offer an animation on customization in the ‘Galaxy Studio’.
An educational and fun universe
Within a dedicated place, the little ones can understand technology through writing games and drawing tablets. These applications are designed for children aged 4 to 8 years. Parents will, during this time, have the opportunity to discover and learn.
Samsung Mobile Store also includes a recycling point for all Samsung mobile products.
A Place of Expertise
Quality of service and support are at the heart of Samsung Mobile Store.
The team of consultants, real experts in Samsung technologies specially trained, will guide the visitor by performing installation, configuration and setup. In order to offer a more personalized support, Samsung Mobile Store will be offering a training program in a calm and comfortable area from January
An interactive and innovative POS
Samsung screens, fully integrated in the furniture, will accompany visitors in their experience. Broadcast content, continually renewed, invites to new discoveries on usage, technology and innovation.
A place of experimentation for the distribution
Samsung Mobile Store is also a showroom for our distribution partners. They will find presentation ideas and technical solutions on which Samsung wishes to accompany them to disseminate this new approach of technology products in store.