Engadget: Samsung trademarks Ativ Tab and Ativ S names, may give a peek into its Windows (Phone) 8 world
Everyone knows that Samsung is making a big Windows 8 push at IFA, but there’s new signs emerging that it might shake up its naming scheme in the process. We now know through SamMobile that Samsung has quietly snapped up a pair of trademarks with the Ativ badge that would let its branding venture beyond the Galaxy. Ativ Tab is the most conspicuous: unless Samsung is planning a shakeup of its Android slates, there’s a distinct chance we’re looking at the future name for one or more Windows 8 tablets. Ativ S is slightly more nebulous, although that very familiar oversized S raises the possibility of a high-end Windows Phone 8 smartphone like the Odyssey. Whether or not Samsung wields these trademarks later this week, or at all in the near future, is still up in the air — it may be holding on to names as a precaution rather than previewing a course of action. If the Ativ label makes its way into stores, though, it may give Samsung a much catchier (if not entirely intuitive) name for its Windows devices than Series 5 Hybrid PC.