comScore reports September 2012 U.S. mobile subscriber market share


comScore Reports September 2012 U.S. Mobile Subscriber Market Share

Smartphone Penetration Surges Past 50% Threshold for the First TimeRESTON, VA, November 2, 2012– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26 percent market share. Smartphone penetration surged past the 50 percent threshold for the first time. Google Android led that segment of the market with 52.5 percent of smartphone subscribers, while Apple accounted for 34.3 percent.OEM Market ShareFor the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 26 percent of U.S. mobile subscribers (up 0.4 percentage points), followed by LG with 17.7 percent share. Apple continued to close in on the #2 OEM ranking with 17.5 percent of mobile subscribers (up 2.1 percentage points), followed by Motorola with 10.9 percent and HTC with 6.2 percent.

Top Mobile OEMs
3 Month Avg. Ending Sep. 2012 vs. 3 Month Ending Jun. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jun-12 Sep-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.6% 26.0% 0.4
LG 18.8% 17.7% -1.1
Apple 15.4% 17.5% 2.1
Motorola 11.7% 10.9% -0.8
HTC 6.4% 6.2% -0.2

Smartphone Platform Market Share119.3 million people in the U.S. owned smartphones (51.0 percent mobile market penetration) during the three months ending in September, up 8 percent since June. Google Android ranked as the top smartphone platform with 52.5 percent market share (up 0.9 percentage points), while Apple’s share increased 1.9 percentage points to 34.3 percent. RIM ranked third with 8.4 percent share, followed by Microsoft (3.6 percent) and Symbian (0.6 percent).

Top Smartphone Platforms
3 Month Avg. Ending Sep. 2012 vs. 3 Month Avg. Ending Jun. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Jun-12 Sep-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 51.6% 52.5% 0.9
Apple 32.4% 34.3% 1.9
RIM 10.7% 8.4% -2.3
Microsoft 3.8% 3.6% -0.2
Symbian 0.9% 0.6% -0.3

Mobile Content UsageIn September, 75.5 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.5 percentage points). Downloaded applications were used by 54 percent of subscribers (up 2.6 percentage points), while browsers were used by 52.6 percent (up 2.4 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 39 percent of mobile subscribers. Game-playing was done by 34.4 percent of the mobile audience (up 1 percentage point), while 28.6 percent listened to music on their phones (up 1 percentage point).

Mobile Content Usage
3 Month Avg. Ending Sep. 2012 vs. 3 Month Avg. Ending Jun. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jun-12 Sep-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 75.0% 75.5% 0.5
Used downloaded apps 51.4% 54.0% 2.6
Used browser 50.2% 52.6% 2.4
Accessed social networking site or blog 36.9% 39.0% 2.1
Played Games 33.4% 34.4% 1.0
Listened to music on mobile phone 27.6% 28.6% 1.0

From: http://www.comscore.com

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Krzysztof Bryk

I've got time. Samung fanboy. Follow me if you want to stay updated about sammy.

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2 comments
ktos
ktos

czemu kopiujecie wszystko z innych stron ?

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