comScore: August 2012 U.S. mobile subscriber market share
comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7 percent market share. Google Android led among smartphone platforms, accounting for 52.6 percent of smartphone subscribers, while Apple accounted for 34.3 percent.
OEM Market Share
For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers, followed by LG with 18.2 percent share. Apple continued to inch closer to the #2 ranking with 17.1 percent of mobile subscribers (up 2.1 percentage points), followed by Motorola with 11.2 percent and HTC with 6.3 percent.
116.5 million people in the U.S. owned smartphones during the three months ending in August, up 6 percent versus May. Google Android ranked as the top smartphone platform with 52.6 percent market share (up 1.7 percentage points), while Apple’s share increased 2.4 percentage points to 34.3 percent. RIM ranked third with 8.3 percent share, followed by Microsoft (3.6 percent) and Symbian (0.7 percent).
In August, 75.6 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.8 percentage points). Downloaded applications were used by 53.4 percent of subscribers (up 2.3 percentage points), while browsers were used by 52 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.6 percentage points to 38.3 percent of mobile subscribers. Game-playing was done by 34 percent of the mobile audience (up 0.5 percentage points), while 28.3 percent listened to music on their phones (up 1.3 percentage points).