Business Wire: Samsung Mobile Hosts Interactive Consumer Event to Celebrate the U.S. Sales Start of Galaxy Note® II and Introduction of Galaxy Camera™

NEW YORK — Samsung Telecommunications America, LLC (Samsung Mobile) – the No.1 mobile phone provider in the United States and a subsidiary of Samsung Electronics Co., Ltd., the No. 1 smartphone provider worldwide1 – celebrated the U.S. launch of the Galaxy Note® II in New York City at the iconic Skylight at Moynihan Station with its fans, who received a first-look and chance to experience the Galaxy Note II and the recently unveiled Galaxy Camera™.

“With the launch of the Galaxy Note II and the Galaxy Camera, Samsung is delivering on its commitment to give consumers new and innovative smartphone experiences”

With the original Samsung Galaxy Note launch last year, Samsung defined a new category – the ultimate combination of a smartphone and tablet. This product, unlike any other on the market, transformed the way consumers interact and create on their mobile device. The Galaxy Note II with the revolutionary S Pen™ is the ultimate device for on-the-go creativity and productivity, helping people work, multi-task, collaborate and now share.

In keeping with category defining moves, Samsung’s Galaxy Camera uniquely blends high performance photography with the familiar and intuitive Android™ 4.1 Jelly Bean, resulting in a powerful, socially connected photography experience. As announced previously, the Galaxy Camera will be available from AT&T in time for the holidays.

“With the launch of the Galaxy Note II and the Galaxy Camera, Samsung is delivering on its commitment to give consumers new and innovative smartphone experiences,” said Dale Sohn, president of Samsung Telecommunications America. “With more than 10 million of the original Galaxy Notes sold globally within 9 months, consumers have demonstrated that they want the best of a smartphone and a tablet in one device. With all major carriers selling the Galaxy Note II, we expect it to exceed the success of the original Galaxy Note.”

More than 1,000 Samsung fans were selected from among its 17.5 million plus Samsung Mobile USA Facebook fans and 3 million Samsung Mobile US Twitter followers to participate in the exclusive celebration. The evening included an experiential event and an exclusive performance by artist, Kanye West.

For this exclusive preview event, Samsung provided fans an opportunity to learn about the product through interactive experiences designed around work, art, culinary, music and photography to bring the Galaxy Note II’s unique capabilities to life. Guests were also able to conduct hands-on demos at stations with celebrity hosts, including:

  • Interior Designer Kelly Wearstler created custom inspiration
    boards using the Galaxy Note II’s redesigned S Pen with interior
    designer. With the Galaxy Note II, users instantly outlined and
    cropped content on the screen into any shape to save, share or post to
    their own customized design portfolio.
  • Chef Alfred Portale of Gotham Bar and Grill and Milk and Honey
    mixologist Sam Ross helped attendees order custom cocktails and
    desserts from using S Beam on the Galaxy Note II. Attendees used the
    Note II Air View feature to hover over a picture gallery of several
    cocktail and dessert options and then used S Beam to place their order.
  • Photographer Tyler Shields captured and customized photos taken
    by with the Galaxy Note II and Galaxy Camera. Attendees posed for
    their picture and were able to choose the best facial expression for
    each individual in the group using the Galaxy Note II’s Best Face
    camera function.
  • Artist Futura provided a personal touch to the event by
    curating attendees contributions to a unique art piece created during
    the event. Each attendee used the S Pen to contribute to the art
    piece. Users could even handwrite keywords that would then match
    illustration images through the Idea Sketch feature.

Known for several hits such as “Gold Digger” and “Jesus Walks,” West is a self-made artist rising from the ranks of trendsetting producer to award-winning artist and acclaimed fashion designer. West’s journey to becoming the next big thing made him the perfect fit for celebrating Samsung’s launch of its “next big thing,” the Galaxy Note II.

“This was a celebration for our consumers as much as it was the launch of the Galaxy Note II and Galaxy Camera. It takes a true innovator and creative force like Kanye West to celebrate the launch of devices this iconic,” said Todd Pendleton, Chief Marketing Officer of Samsung Telecommunications America.

The Samsung Galaxy Note II smartphone features a larger screen, redesigned S Pen and quad-core Exynos™ processor in a thinner and lighter form factor, and is available now through T-Mobile and Sprint. Verizon Wireless will begin taking pre-orders for the Galaxy Note II starting today with availability in the next several weeks. AT&T pre-orders of the Galaxy Note II will also begin today with in-store and online availability on November 9th, in time for the holidays. U.S. Cellular will be available online and in stores throughout the day on Friday, October 26th.

To learn more about Samsung Mobile, visit us at www.facebook.com/samsungmobileusa.

For more information on the Samsung Galaxy Note II, and the full range of accessories and colorful Flip Covers, visit http://www.samsung.com/us/article/the-next-big-thing-galaxy-note-ii.

For more information on the Samsung Galaxy Camera, visit http://www.samsung.com/us/article/share-quality-photos-with-galaxy-camera.

From: http://www.businesswire.com

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